Practice
Travis McHenry is a multidisciplinary creative director and storyteller working at the intersection of culture, brand, and experience.
With over 16 years across agency, in-house, and startup environments, his work spans design, film, content, and spatial execution—building systems that extend beyond campaigns into culture.
Rooted in worldbuilding, his approach connects strategy through execution, shaping narratives that move fluidly across digital and physical platforms. The focus is not just on reach, but resonance—creating work that people don’t just engage with, but live with.
His experience includes leading creative across sports and entertainment for over eight years, developing work that meets the moment while building long-term brand equity.
Selected Experience
Minnesota Vikings
San Antonio Spurs
The Macallan
Aperol
Espolòn
Marie Claire
Currently based in Texas.
Available for select collaborations and leadership roles.
Currently, the Executive Creative Director for the San Antonio Spurs.
As a storyteller and creative marketing executive with 15 years of experience both agency-side and in-house, providing leadership to build brands worth talking about.
Combining expertise in marketing, creative, and content for clients ranging from small startups to some of the largest brands in sports and entertainment. My work connects concepts to culture, transforming brands from strategy through execution to activate and distribute compelling narratives across digital and physical platforms that convert loyalty into advocacy. With a penchant for innovation and world-building, I leverage authenticity to craft narratives and deliver unforgettable brand experiences.
Travis McHenry